Fueled by a blue collar approach to ones craft and an eye towards the future, a humble tshirt line from the grass roots auto manufacturing town of Flint, MI was conceived. From the presses of those early Michigan screen printing shops (basements) to the sales floors of boutiques across the country a reputation was being born.
In 2011, Vividbraille opened its doors to its first "studio boutique" in Chicago, IL. Along with Vividbraille's private label, some of the finest shoes, garments and accessories are offered. Craftsmanship, meaning and an eye towards the future are infused throughout the boutique and the fineries that it offers. Yuketen, Schott Perfecto, Red Wing, Vans Vault, Naked and Famous, Saucony Elite, Duluth, Marshall Artists and Vividbraille are among the labels sold. The space features a studio atmosphere with a manual four collar press on the sales floor. Currently the Vividbraille private label is only available through its own store(s).
"Works of art are not remembered by what is seen, but by what is felt."